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Informacion financiera . Essay Kensington. Si buscas algun tipo de financiacion, deberas incluir informacion sobre tu banco y los inversores. Fryeburg. Planes futuros . Reviews University Of Groningen (Study. A que punto te gustaria llevar tu negocio. Essay. En este apartado has de ofrecer cuales son los diferentes elementos de tu empresa . Essay Writing Site State. Toda descripcion dentro del Business Plan tiene que incluir: La naturaleza del negocio y las necesidades que intenta satisfacer en un determinado mercado. Essay Academy. Por que sus productos/servicios cumplen esas necesidades . Business (Study. Cual es su buyer persona . Refutation. Destacar las ventajas competitivas que le aportaran valor a sus clientes. El analisis de mercado ha de recoger una investigacion sobre la industria del negocio en el que te meneas, el mercado y tus competidores. Essay Site Louisiana State University. Este apartado tendra que tener en cuenta una serie de puntos basicos para poder ilustrar a la perfeccion el espacio en el que te desarrollas. Essay Fryeburg Academy. Descripcion de la industria . To Writing A Good Brunel (Navitas). En que industria se menea tu producto/servicio. Fryeburg. Investiga acerca del tamano de esta y cual es su crecimiento historico; asi como sus tendencias, caracteristicas y principales clientes. An Argumentative Research. Informacion del mercado . Refutation Essay. Has de reducir tu mercado a un tamano que seas capaz de controlar. Writing. Dentro de este analisis deberas de incluir: Distingue tus caracteristicas . Fryeburg Academy. Cuales son las necesidades de tus clientes potenciales; donde estan ubicados; que puede influir en la toma de decisiones.
Tamano del mercado . Oxford Writing Kensington Park. El tamano del mercado y el crecimiento previsto para este. Essay Academy. Cuota de mercado . Business Reviews University (Study. Que cuota de mercado vas a poder obtener en funcion de diferentes grupos de edad o demograficos. Refutation. Precios . Scientific Writing. Define tu estructura de precios, el margen bruto y los descuentos que vas a aplicar. Refutation Academy. Analisis de la competencia . Paper Begins Sherborne. Identifica tus competidores en funcion de su cuota de mercado y destaca tanto sus fortalezas como debilidades. Refutation Essay. Ademas estudia que te diferencia de el, cuales son tus oportunidades de entrar en su mercado, o las barreras, entre otros. En funcion de tu negocio la estructura sera de una manera u otra. English Of Sheffield. Encuentra la organizacion y estructura que mejor se adapte a tu negocio y a su gestion . Refutation Essay Fryeburg. Ademas, en este apartado de tu plan de negocio deberas mostrar como esta organizada tu compania en cuanto a sus cargos. A Good Essay Brunel (Navitas). Que es lo que ofreces y como va a beneficiar a tu client e su uso.
En este punto del Business Plan incluiras una descripcion del producto/servicio, los detalles sobre su ciclo de vida, su propiedad intelectual; asi como las actividades I+D que hay en proceso o se tiene idea de trabajar. Refutation Academy. Cual es la estrategia de venta que vas a llevar a cabo. Writing State. Para ello tienes que definir una estrategia global de marketing que recoja la estrategia de penetracion en el mercado; una estrategia de crecimiento; los canales de distribucion; y las estrategia de comunicacion. Una vez hayas determinado estos parametros, pasa a definir tu estrategia global de ventas en base a una estrategia de fuerza de ventas; y tus actividades de ventas. Refutation Essay Fryeburg Academy. La peticion de fondos se realizara exclusivamente si buscas financiacion para tu negocio. English Review The University. En caso de necesitarlo ten en cuenta que tu plan de negocios debera recoger: Tu actual requisito de financiacion . Essay. Las necesidades de financiacion de los proximos anos.
Como se van a utilizar los fondos. Review Magazine The University Of Sheffield. Si tienes planes de situaciones financieras estrategicas para el futuro. Essay Fryeburg. Es un apartado opcional dentro de tu plan de negocio. Writing University. En caso de incluir el apendice dentro del Business Plan , este recogera informacion como hojas de vida, permisos o concesiones . Refutation Academy. Business Plan: ?cuales son los errores mas frecuentes? Al realizar el plan de negocio no siempre se siguen las tecnicas adecuadas.
Conoce una serie de errores comunes a la hora de redactar el Business Plan que deberas evitar. Lo importante es el contenido . To Writing Essay University London. Pese a que a nadie le amarga un dulce, cuanto mas visual sea la presentacion de tu negocio mucho mejor, cualquier inversor, posible cliente,… va a valorar el contenido por encima de la estetica No definir el publico objetivo de nuestro producto/servicio . Refutation Essay Academy. Saber a quien nos dirigimos es un punto clave de cualquier estrategia empresarial. Magazine The University. Cuanto mas especificado este, mejor podras desarrollar tu negocio a largo plazo. Academy. Infravalorar a la competencia. Scientific University. Cualquier Business Plan debe recoger un analisis exhaustivo de la competencia : que hacen, como lo hacen,… asi como del estado del mercado en ese momento: si esta en expansion, saturado… No tener un plan B. Fryeburg. A la hora de plantear un negocio siempre hay que tener en cuenta todos escenarios posibles, especialmente en las etapas iniciales.
El emprendedor debe anticiparse a los posibles imprevistos que puedan surgir. Magazine The University. Realizar previsiones de ventas demasiado optimistas . Academy. Este es uno de los errores mas frecuentes de un Business Plan . Business Reviews Group). De nada te serviran unas previsiones ultra optimistas si no se apoyan demanda real y objetiva. Refutation Fryeburg. Muchos emprendedores confunden ser conservador en las previsiones con ‘pensar en pequeno’, pero nada mas lejos de la realidad, ya que unas previsiones acordes con la realidad te permitiran dotar a tu negocio de la flexibilidad necesaria para adaptarse a cualquier entorno economico. Steps A Good Brunel. No exponer la viabilidad economica de la empresa . Refutation Fryeburg Academy. El negocio puede ser rentable, es decir, tiene viabilidad economica , pero no tiene todavia recursos, es decir, viabilidad financiera. Esto debe figurar en el Business Plan . Magazine The University Of Sheffield. No definir adecuadamente la estructura del capital del negocio suele ser uno de los principales problemas entre los socios de una empresa. Academy. Cada uno de los integrantes ha de tener un porcentaje proporcional en funcion de su participacion, no solo en terminos del capital invertido, sino tambien del trabajo, dedicacion y valor que aportan a la empresa. Steps To Writing A Good Essay Brunel. No reflejar de donde se va a conseguir los fondos para financiar la empresa . Academy. El Business Plan debe contemplar que vias de financiacion vamos a utilizar, sobre todo en las etapas iniciales. School. El Plan de Negocio tambien debe contener una planificacion de como se van a usar los recursos.
Ignorar la posibilidad de morir de exito. Refutation Fryeburg. Hay que tener muy estudiado el modo en que se va a realizar la financiacion de la empresa. University Of Groningen. Si se crece de forma muy rapida, puede darse la s ituacion de no disponer de financiacion suficiente para proporcionar los servicios demandados por nuestros clientes. En definitiva, el Business Plan es un esquema con los objetivos de tu negocio. Fryeburg. Su buen uso garantizara la consistencia y viabilidad del modelo de negocio, a la vez de mostrar el atractivo comercial para incentivar el apoyo financiero de un tercero. University. ?Estas pensando como potenciar tu negocio en el entorno digital? En Increnta hemos ayudado a muchas empresas a definir su modelo de negocio online y a crear un modelo de ventas. Fryeburg Academy. Queremos ser tu partner . English Magazine The University Of Sheffield. ?Hablamos? Guia Increnta #13 Videomarketing, el rey del engagement. Refutation Fryeburg Academy. Podcast, por que deberias incluirlo en tu estrategia de contenidos.
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How to essay Fryeburg Academy, Write a Memoir: 6 Creative Ways to Tell a Powerful Story. Whether you curl up with memoirs on a frequent basis or pick one up every now and again, you know powerful memoirs have the capacity to take you, as a reader, for an exhilarating ride . I’m a connoisseur of memoirs. In the past seven years, I might have read three books that weren’t part of the reviews of Groningen (Study Group) memoir genre. Not only do I devour memoirs, I also have written my own, and refutation Fryeburg Academy I coach memoir writers on turning their memories into manuscripts. By dissecting memoirs from both the reader’s and writer’s perspectives, I’ve identified common elements that powerful, compelling memoirs all share. If you’re planning to write a memoir, here’s how to review magazine The University, make sure your story takes your readers on a journey they won’t forget. Your memoir should be written as if the entire book is a snapshot of one theme of your life. Or consider it a pie, where your life represents the Fryeburg whole pie, and you are writing a book about oxford writing Park School a teeny-tiny sliver. Your memoir is not an autobiography. The difference is that an autobiography spans your entire life, and a memoir focuses on one particular moment or series of moments around a theme. You want your readers to walk away knowing you, and that one experience, on a much deeper level.
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Instead, you might say something like: “I learned of my husband’s affair when the February bank statements arrived and I realized that in one month’s time, he had purchased a ring and two massages at a high-end spa. Those gifts weren’t mine. He was using our money to woo another lady and build a new life. I curled up in a ball and wept for three hours — I had been demoted to the other woman.” When you follow these guidelines while writing your memoir, you will captivate your audience and leave them begging for writing State University more. But more importantly, you will share your own authentic story with the world. Have you written or are you planning to write a memoir? This post originally ran in refutation essay Academy April 2015.
We updated it in english review April 2017. This post contains affiliate links. Refutation? That means if you purchase through our links, you’re supporting The Write Life — and we thank you for that! We're a team of writers and editors here to help you create, connect and earn. New to the popular writing program? Get up to speed quickly and learn how to make the most of Scrivener with this course. Great advice! As the writing author of essay two memoirs, these suggestions are spot on. One other — don’t feel locked into telling a chronological or entirely linear story. Sometimes better told from the middle. Hi David.
Yes, that is a great tip as well. Some of the best memoirs I have read transport you back and forth across “times”, or start from the end, and essay writing University then flashback. Thanks for the suggestion! I’ve recently completed my memoir and refutation Academy chose to place the segments in chronological order, as there are many smaller chapters. It seems to essay writing School, work better, as it looked a little bit like a patchwork and would have readers scrambling and essay Fryeburg back-peddling to check on reviews University Group) a date etc. It’s all fixed now and essay Fryeburg Academy is on School the final stage. Any tips on approaches as I’m terrified of getting it out there? I work for refutation essay Academy a personal memoir company who help people record their stories which are then printed into beautiful hardbound books. We also assist with getting a digital version of your book on writing Durham amazon. Please do get in touch, we would love to help you finalize it! http://www.storyterrace.com. I’ve not written yet , But need to write it out.
I thank you for refutation Fryeburg your help and look forward to writing my memoirs – to my first and essay State only autobiography. sincerely, Shelly. I sent an email asking for further information. Thank you. I’m in the middle of writing the refutation essay memoirs of business reviews University Group) my sister for the first time so this piece was a great help. Hi there! Would love to hear more about your memoir–do you have a theme yet? How exciting for refutation essay you!
Just finished research for my memoir and I also have all the documents that I need as evidence of (Study truth. I’ve completed my first prologue and refutation Academy have at least 5 rough draft chapters. I’m low income parent. Is there a way I can get some advice or critique for what I’ve written so far? Hey April. If you reach out to writing site Louisiana University, me via email msh [at] thewritingwhisperer [dot] com we can talk about Academy options. Keep writing!
Thanks, Shannon, for essay Kensington Park these helpful tips. Refutation Essay Fryeburg Academy? I’ve written several short-story length memoirs and am now encouraged to complete a book-length. English The University Of Sheffield? This one, The Last Time You Fall, Three Weeks When Love Meant Everything – and Acceptance Meant More, has taken some thirty years to flesh out. But I’ll finish for sure now. Yay Neil!
Just think of refutation Fryeburg a memoir (book) as individual papers/short stories, that come together to tell the whole story. Business Reviews University Of Groningen Group)? When I coach memoir writers, it’s easier for them to think in terms of shorter pieces, rather than the whole book. Good luck–and keep me posted! Yes, that’s partly how “Fall” finally came together: short stories and vignettes, both directly and indirectly related, with back story and flashbacks thrown in…because that’s much the way things happen in Fryeburg Academy real life. Only you aren’t aware of it at steps University (Navitas), the time. When you go back to Fryeburg, reconstruct, you find it’s quite like formulating a fiction.
This story happened when I was in research begins with International college and met the girl who became my wife. The time was filled with heavy emotion because I also stood at a crossroads. And so did she. So I’ve included her memoir within mine. Refutation Essay Fryeburg? Tricky, yes, but I believe I’ve pulled it off. Neil, sounds like you did and magazine of Sheffield are excited about it! Shannon thank you for this brilliant post and Fryeburg Academy extremely excellent timing! I had a small crisis of confidence this week and I’m so happy to read that travel memoir/narrative is still a valid and loved genre. I am less than a month away from hitting the “publish” button for “Postcards from France”.
MERCI. Ohhh Gail! Well done. So happy you found the inspiration to finish up. I can’t wait to read your memoir–let me know when it’s ready to go! You are very generous, thank you. An Argumentative Paper Sherborne International? I WILL! This is such a great article and with tons of nuggets.
Loved it and refutation learned a thing or two as well. Hi Sharisa! Thank you so much! Thank you Shannon for your sage advice. I’ve been working on my memoirs in essay form for about 10 years now with the help of my writer’s group.
I appreciate what you say about creating a story with arc and viewing the people in the memoir as characters. In addition, I’m grateful for the recommendation of essay State University picking one time period (“a sliver of essay Fryeburg pie”) rather than doing a chronology of everything. Now I realize that I have 3 distinct events that happened in my life to to writing essay University London, shape me and I look forward to refutation essay Academy, gearing my memoirs towards that goal. Your advice opened my eyes to the possibilities… Hey Faith. Yes, go for english magazine The University of Sheffield the sliver method. Refutation Academy? I started working with a memoir writer today and once we narrowed the to writing Brunel University (Navitas) focus to overarching theme, it was much easier to find the slivers that fit that theme.
Good luck! Can’t wait to see what you come up with! Thanks for the helpful article. I’m wondering how much of your advice I can apply to my current project. Fryeburg Academy? I have been hired to write the story of a 95 year-old woman. I’ve been interviewing her once or twice a week for several months. Her children approached me to reviews of Groningen, do this, but she is refutation essay Academy, excited about it and looking forward to research paper begins with, seeing the book. Refutation Essay Academy? I guess it will be more of a biography than a memoir, but I want to include stories written as scenes, with details to keep it interesting.
Hi Carolyn! I think you have the “write” idea to think of each chapter as a scene and lead your readers through those scenes as they progress through the book. I’ve read some fascinating biographies that have done this, most recently, The Immortal Life of Henreitta Lacks. Have you read this book? You might want to snag a copy and study the organization! Thank you Shannon for the great article!
I am looking to start writing a memoir of my wife’s struggle with, and ultimate demise from essay London (Navitas), Cystic Fibrosis, and how it relates to parenting, grief, and life in general. We were together for 12 years, and I’m wondering if that is “too long” a time to condense into one memoir, as there were various life changing events (the birth of our daughter, her first lung transplant, etc) that could easily be stories in refutation essay and of themselves. Most of my recent exploration into writing has been in blog format, specifically regarding grief and loss, and I would really like to begin writing about the happier times, and I believe a memoir is the way to begin. Mike–what a great idea for a memoir. I think that if you think about the theme of the book, and essay State then relate the stories to that theme, you will be just fine. As yourself, what do I want my readers to walk away knowing when they close the book? That is the theme, and refutation essay Fryeburg then pick the bits and pieces that fit to that theme. Paper With? Sound good? I’ve been needing to essay Fryeburg, write a memoir for most of my life; but there’s so many ways to approach it, I end up spinning my wheels trying to essay writing State University, decide which way to come at it.
Not to mention the focus of the book is,well, depressing, so if I’m feeling good, I don’t want to essay, bring myself down writing about business (Study Group) it, and if I’m feeling the focus TOO much, I don’t want to do ANYTHING. Hey Wendy, I hear ya. I had to go to Fryeburg Academy, my parent’s cabin to finish my book–where I could scream and cry and yell and essay writing site Louisiana hit the pillow (all of these did happen!) when I needed to relive the hard parts. But to get all that off my chest and into something I am now proud of is key! #128578; When I work with my memoir writers, we talk about the emotions, and ways of handling them and dealing with them as we write. It’s natural–know that you are not alone in refutation essay Academy this! xo. I can relate so much wendy.
On my good days I dont want to go down into the depths of english review The University pain! But on Academy the other hand I know I am compelled to write this story. I know there is english, a memoir within me, but I didn’t know how or where to start. Your article has certainly ignited some ideas in my mind….thank you, Shannon! #HUGS. Kit, what’s your memoir about? #128578; I’m intrigued–and so glad I could give you some clarity and direction!
Thank you, Shannon, for this insightful advice. I’m attempting to write a memoir about essay five years I spent in Palestine. I’ve used too much time thinking about it and not starting. Then a friend suggested I first think of it as a booklet, not a book (less daunting that way): write an outline via a list of scientific writing subjects or stories I want to tell, write each chapter as one of those stories, and essay Fryeburg Academy then soon I’ll have a book. Essay Site State? This is working for me. Your six rules will enhance what I’ve completed and guide me to refutation essay Fryeburg, add more depth to the remainder. -Bettye. Bettye! What a smart friend you have! #128578; I am proud of essay site State you for just starting–sometimes this is the biggest hurdle.
Good luck! Shannon – super great post, thanks! Insightful and actionable. I loved your reminder on narrowing the focus… how a memoir is “slice,” not the whole pie #128578; The first chapter of Fryeburg my book is written and free on my site. I am writing about my journey in oxford essay writing Kensington School reversing Diabetes Type II 100% holistically in essay Fryeburg Academy 12 months. To Writing A Good Essay Brunel? Where it all started.. where I’m at now… #128578; Hi Nicki! Such a very important topic indeed.
Be sure you have a content strategy to get the refutation Fryeburg word out. Steps Brunel London (Navitas)? I have seen my book and podcast explode the past two months because I followed a content strategy (one I developed) and have stuck to it. Authors are brands too! Hi shannon , I m kalyani , wanting to write a book for past 30 yrs and never gettinb down to it thinking who will want to read a story of my life , a memoir so to speak . But after reading a few of them above , with ur encouragement , I m beginning to get an refutation essay idea i think lol . Thank u. Thank you ever so much Shannon, this is a brilliant and very helpful post, I am just an aspiring writer I am no where near writing a memoir yet but I decided to blog. I have two blogs one where I share my daily life experiences and encounters whose address I have put above. The other is steps to writing a good Brunel London (Navitas), about the breakdown of my marriage whose address is december18blog.wordpress.com.
I am certainly going to take your advice and Academy make my blogs authentic and Kensington help my viewers to refutation Academy, get to know me and my life story. Thank you once again. Mabel, blogging is a super way to start a book. The more REAL you can be, the english magazine The University of Sheffield more people will engage with you and trust you. I just had this video produced and essay am releasing next week, and I talk about being real here: https://youtu.be/808IB_rP2KI. Thank you for a good essay (Navitas) giving the link to your talk on you tube which makes very interesting listening.
I have considered all you have said about writing a memoir and am currently deciding what my focus is going to be. I have been meaning to essay Fryeburg Academy, write my memoir for International several years now in hopes to find some healing in refutation essay Academy the loss of my 19 year old daughter while she was in the Air Force. It has been to english review magazine The University of Sheffield, scary because of the pain whenever I think about essay it. Your ideas are well stated and clearly stated and give me some direction where I think it is now time to sit down and write this. Hey Michelle.
So sorry to hear about the loss of your daughter. Writing memoir can be painful, but the end result is that it will impact so me–it will be powerful! I am happy you found some clarity and an argumentative begins Sherborne International inspiration. Fantastic article! I just discovered your site and refutation essay Fryeburg Academy I can tell I’ll be spending a lot of english magazine time here! I just finished a business book, my first, 20 years in the making. Essay Academy? As I read I imagined myself writing a memoir about the review journey. Thank you! So glad you you found my site and will be over there quite a bit.
That makes my heart sing! I’ve also published some great pieces about memoir over on Huffington Post–you can find me here:http://www.huffingtonpost.com/m-shannon-hernandez/ Good luck on your journey! Yes, I have written my memoir and essay Academy interestingly enough, it appears as if I have captured what you recommended in your article. Site State? Confirms I am on target. Essay Fryeburg Academy? ou can find a short recap of my book on BooksDaily.com. Thank you!
Author of “Loosed: You can live again” now available at Outskirts Press, Barnes Nobles, Books A Million, Amazon, and their affiliates. Marlene, great news. Next step is editing and then publishing. You can do it! Yes, I have written my memoir and interestingly enough, it appears as if I have captured what you recommended in scientific writing University your article.
Confirms I am on target. You can find a short recap of my book on BooksDaily.com. Refutation? Thank you! Author of “Loosed: You can live again” now available at business University of Groningen (Study, Outskirts Press, Barnes Nobles, Books A Million, Amazon, and their affiliates. Hey Marlene! Wishing you the best of luck! I am currently working on refutation essay Academy a memoir, which I hope to have published in a month or two. To Writing Essay Brunel University London? This is great advice. I’m going to order your memoir to see how you wrote yours. Hey Marilyn!
Keep writing–and please shoot me an email (email at Fryeburg, back of essay my book) when you are doing reading my memoir. Would love to hear your thoughts. I’ve often seen new writers who want to write “their story” and ramble on without much focus other than it’s “all about me.” This is a great reminder that memoirs need to refutation essay Academy, be compelling stories that focus on emotions and situations that can tug at the readers hearts who didn’t grow up with you. I think it is best to start out with a theme for the memoir, Chris. And this helps pull all the pieces together. Everything I wrote — I checked against the theme to see if it “fit”. Oxford Kensington Park School? Narrow focus and relating to audience are certainly key.
Beautifully writen, clear concise, insightful. Two thumbs up and a smile. Hey Brian! Thanks so much for your kind words! Two thumbs up and a smile right back to Fryeburg, you! Shannon, it’s amazing post!
I haven’t written memoirs yet, but I’m going to scientific essay writing Durham, try. And I love to refutation essay, read memoirs that include interesting details not only the sequence of what happened to the person I read about. Pimion – that is great news. Steps Brunel London (Navitas)? You can do it, I am sure! I’ve been up a good portion of the night, as I usually am, pursuing the Internet to essay Fryeburg, discover true inspiration for writing. I do well with suspenseful fiction, but after reading this, I believe memoirs are for me. As an impassioned Maya Angelou once said, “There is no greater agony than bearing an oxford School untold story inside you.” My spark has been reignited after years of lying dormant, and all it took was a grade 12 English course, and the approval and commendation of refutation Academy a truly dedicated teacher. I’m only 23 but I felt, sometimes feel, that my life is already decided and over for me. What I’m really asking is, is the fear of writing School ostracism for exposing your true self greater than the reward of unleashing your soul, not for refutation Fryeburg the world, but for your own inner peace, or is this a rationale that slowly subsides to the latter with age. I have a story to writing Louisiana State University, tell, I do.
I Just don’t know if it’s the time. By the refutation Fryeburg way, you are a very captivating writer and essay State it’s moments like this I’m so very upset for refutation Academy anonymity of the vast Internet, as I probably won’t ever truly ‘know’ writers like yourself. You’ll also get a free copy of The Freelance Writer’s Pitch Checklist.
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Ten Easy Ways to Improve Your Resume: Tips for Job-Seekers. by Katharine Hansen, Ph.D. In my line of work, I see hundreds of resumes, and I often see the same patterns over and over again. I frequently observe resume tendencies that are not necessarily mistakes, yet the job-seekers behind these resumes could have much nicer, cleaner, more readable resumes if they just tweaked a few things. And none of these tweaks are hard to accomplish. Even if your resume has other problems, you’ll see significant improvements if you make these 10 easy fixes. Use a bulleted style to make your resume more reader-friendly. Given that employers screen resumes for as few as 6 seconds, they will find your resume a lot more readable if you use bullet points instead of paragraph style. It’s just easier to read. Follow “The Resume Ingredients Rule.” Set forth by Donald Asher, author of numerous resume books (see our QA with him), the rule says that information on a resume should be listed in refutation Academy order of importance to the reader. Therefore, in listing your jobs, what’s generally most important is your title/position.
So list in this preferred order: Title/position, name of english review magazine The University of Sheffield employer, city/state of employer, dates of employment. Essay Academy. I can’t tell you how many resumes I’ve seen that list dates first. Dates can be important to some employers, but they’re generally not as important as what your position was and whom you worked for. Not only that, but listing dates first can hurt you with the software employers use (Applicant Tracking Systems) to reviews (Study Group), screen resumes. Essay Fryeburg. “To ensure applicant tracking systems read and import your work experience properly,” Meridith Levinson wrote on scientific essay CIO.com,” never start your work experience with the dates you held certain positions.” Education follows the same principle; thus, the preferred order for listing your education is: Name of degree (spelled out: Bachelor of ———) in Academy name of steps a good essay London (Navitas) major, name of university, city/state of university, graduation year, followed by peripheral information, such as minor and GPA. If you haven’t graduated yet, list your information the same way. Simply by Fryeburg Academy virtue of the fact that the graduation date you’ve listed is in the future, the steps Brunel University London (Navitas), employer will know you don’t have the degree yet. If you’re not comfortable listing your grad date when you don’t yet have the degree, you can say, for refutation example, “expected May 2014.” By the way, the Resume Ingredients Rule is also the reason that experience and education are listed in reverse chronological order on essay Durham your resume; it’s assumed that your most recent education and experience are most important and relevant to the reader.
Eliminate “responsibilities” words from your resume vocabulary. Refutation Fryeburg. Never use expressions like “Duties included,” “Responsibilities included,” or “Responsible for” on your resume. Why? Because your resume should be accomplishments-driven, not responsibilities-driven. Anyone (well, maybe not anyone…) can perform the duties listed in an argumentative research paper with Sherborne a job description. Refutation Essay. Job-description language is not what sells in a resume. Accomplishments-oriented language tells employers how you’ve gone above and beyond in your jobs, what makes you special, how you’ve taken initiative and made your jobs your own. Check out our article, For Job-Hunting Success: Track/Leverage Your Accomplishments, and Accomplishments Worksheet. Eliminate clutter from your resume.
Several elements can clutter up your resume and impede readability: Unnecessary dates. Don’t list dates that don’t add anything to your resume; for example, dates you spent involved in college extracurricular activities. If you were involved in these activities during college, the reader can pretty much guess your dates of involvement, and listing the dates will just clutter up your document. Same with dates of research begins Sherborne involvement in professional or civic organizations; ask yourself if those dates will be meaningful to the employer reading your resume. Parentheses. Job-seekers have a particular tendency to refutation essay, set off dates of employment with parentheses. It’s easier on the reader if you just use commas.
The line “References: Available upon request.” This statement is highly optional because it is a given that you will provide references upon request. If you couldn’t, you would have no business looking for a job. The line can serve the english review The University of Sheffield, purpose of signaling: “This is the end of my resume,” but if you are trying to conserve space, leave it off. Articles. Those little words “a,” “an,” and “the.” Generally speaking, resumes aren’t written in sentence form, but in concise phrases that have become an accepted shorthand that employers understand.
Articles tend to clutter up that shorthand; your resume will read in a more streamlined manner without them. Consider these “before” and “after” examples: Aren’t the “After” versions a lot more streamlined? Use strong, concrete verbs to describe your jobs, and refutation, don’t mix noun and writing site Louisiana State, verb phrases. Let’s look at refutation essay Fryeburg Academy this example: Managed and controlled all aspects of company’s West Coast presence. Essay University. [verb] Complete ownership of refutation essay Fryeburg inventory and essay writing School, financial standards. [noun] Full PL responsibilities. [noun] Analyzed market and forecast sales, prepared corporate budgets and monitored results to achieve ROI objectives. [verb] Instead, be consistent with verbs: Supervised inventory and financial standards. Completely oversaw profit and refutation essay Academy, loss aspects of operation. Also avoid the steps University, weak verbs, “to be,” “to do,” and “to work.” Everyone works.
Be more specific. “Collaborate(d)” is refutation Fryeburg, often a good substitute. Instead of: “Worked with Marketing Department to business reviews University Group), launch promotional campaign,” say “Collaborated with Marketing Department to launch promotional campaign.” Focus on refutation describing past job activities that highlight the skills you most like to use and want to use in your next job. Don’t waste words, for research begins Sherborne International example, describing all that clerical stuff you did in a past job if you have no intention of doing clerical work again. Even if you’ve mastered skills that are in great demand, don’t emphasize them if they’re not the skills you want to use in Academy the future. Don’t fret about the one-page resume rule. Sure, it’s nice to keep your resume to essay site Louisiana State, one page if you can, but don’t go to extraordinary lengths, such as by using tiny type.
If you have significant experience, you’ll probably need more than one page. What you should avoid is having one full page with just a little bit of text on your second page. If you fill a third or less of the essay Fryeburg, second page, consider condensing to one page. Ways to condense: Narrow your margins. The margins in Microsoft Word are set very wide by default. You can have margins as narrow as .75? all around and still have a nice-looking document. Use a smaller point size, but not too small. A font size of 11-point is good; don’t go smaller than 10.5-point. Many jobseekers use a two-column format with headings in the left-hand column. To conserve space, narrow or even eliminate the left-hand column and an argumentative with Sherborne International, simply stack your headings on top of refutation essay Academy each section.
Formatting such as columns doesn’t work well with employers’ Applicant Tracking Systems. Make sure your resume has a sharp focus. Again, given the microscopic amount of time that employers spend screening resumes, you need a way to show the research begins Sherborne International, employer at a glance what you want to do and refutation Academy, what you’re good at. Reviews. One way is to add a section called something like “Summary of Qualifications,” or “Profile.” Learn more in essay Fryeburg our article, Your Job-Search Resume Needs a Focal Point: How Job-Seekers Can Add Focus to Resumes. For examples of such sections, see most of the samples in our Sample Professional Resumes for All Job-Seekers, and with, consider using our Resume Professional Profile/Qualifications Summary Worksheet. Don’t emphasize older experience on your resume. Refutation Academy. The rule of essay writing thumb for someone at the senior level is to spotlight about refutation essay Fryeburg 15 years worth of steps a good Brunel University (Navitas) jobs. Age discrimination, unfortunately, is a reality. Because many hiring decision-makers want to see your full experience, it’s best to list older experience in bare-bones fashion — with or without dates — in a section labeled, “Previous Professional Experience.” Similarly, don’t give the date of your college graduation if it was more than about 10 years ago. Be sure the reader will understand all the acronyms and jargon you use in your resume. Resumes in the high-tech field are notorious for these mysterious terms.
We recently received a resume containing the following acronyms and jargon: MCSE, MCP+I, TCP/IP, CCA, CCNA, token ring and PCMCIA network interface cards for LAN connectivity, NT Service Packs, Ethernet cards, Server 4.0, SQL 6.5, 7.0, Red Hat Linux 6.1, Turbo Linux 4.0 and refutation essay, Caldera 2.3, Cisco 2500 routers and oxford essay writing Kensington Park School, switches. Now, chances are that employers in essay this jobseeker’s field understand all these terms. Just be sure that’s the case. Spell out any acronyms you think could be questionable, and explain any terms you think some readers of your resume might not understand. College students, too, need to be aware of “inside” jargon. At Stetson University, my alma mater, for english review example, we have an annual charity fundraiser called “Greenfeather;” freshman-orientation leaders called “FOCUS” advisers; and refutation Fryeburg, a volunteer organization called “Into the Streets.” The school’s graduates routinely use those terms on their resumes without any explanation, as though everyone knows what Greenfeather, FOCUS, and Into the Streets mean. Look at your resume from an outsider’s perspective — and oxford essay writing Kensington Park School, explain (or eliminate) any unfamiliar terms or acronyms.
Bonus tip: Be sure to essay Fryeburg Academy, list locations (city and state) for all your past employers. It’s resume protocol to do so, and employers expect to see that information. I’m constantly amazed at scientific University all the resumes I see that list names of past employers, but don’t tell where those employers are located. Questions about some of the terminology used in this article? Get more information (definitions and links) on refutation Fryeburg key college, career, and job-search terms by going to our Job-Seeker’s Glossary of Job-Hunting Terms.
Katharine Hansen, Ph.D., creative director and associate publisher of Quintessential Careers, is an essay Park educator, author, and blogger who provides content for Quintessential Careers, edits QuintZine , an electronic newsletter for jobseekers, and blogs about storytelling in the job search at essay A Storied Career . Katharine, who earned her PhD in organizational behavior from Union Institute University, Cincinnati, OH, is author of Dynamic Cover Letters for New Graduates and steps essay Brunel University, A Foot in the Door: Networking Your Way into the Hidden Job Market (both published by Ten Speed Press), as well as Top Notch Executive Resumes (Career Press); and with Randall S. Hansen, Ph.D., Dynamic Cover Letters , Write Your Way to a Higher GPA (Ten Speed), and The Complete Idiot’s Guide to Study Skills (Alpha). Visit her personal Website or reach her by e-mail at essay Fryeburg Academy kathy(at)quintcareers.com. Check out Dr. Hansen on GooglePlus. QUINTESSENTIAL RESUME-WRITING PARTNER. LiveCareer’s Resume Builder is the fastest, most efficient way to build an effective resume. Featuring hundreds of essay templates and professional designs for all jobs and industries, Resume Builder also includes sample phrases written by our experts, plus helpful tips and advice to make your resume stand out.
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Hansen is also an educator, having taught at Fryeburg the college level for more than 15 years. University. Visit his personal Website or reach him by email at firstname.lastname@example.org. Check out Dr. Hansen on refutation Fryeburg GooglePlus. Katharine Hansen, Ph.D., creative director and associate publisher of Quintessential Careers, is an educator, author, and an argumentative research begins with International, blogger who provides content for Quintessential Careers, edits QuintZine, an essay Fryeburg Academy electronic newsletter for jobseekers, and blogs about storytelling in the job search at business reviews University A Storied Career. Katharine, who earned her PhD in organizational behavior from Union Institute University, Cincinnati, OH, is author of Dynamic Cover Letters for New Graduates and A Foot in the Door: Networking Your Way into the Hidden Job Market (both published by Ten Speed Press), as well as Top Notch Executive Resumes (Career Press); and refutation essay Fryeburg Academy, with Randall S. Hansen, Ph.D., Dynamic Cover Letters, Write Your Way to a Higher GPA (Ten Speed), and The Complete Idiot’s Guide to Study Skills (Alpha). Durham. Visit her personal Website or reach her by e-mail at Academy email@example.com. Business Reviews (Study Group). Check out Dr. Hansen on refutation GooglePlus. I AM A CAREER CHANGER This page is The University of Sheffield, your key source for all things career-change related.
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1069 words essay on rural development in India. Free sample essay on rural development in India . India lives in villages. About 70% of its population lives in essay Fryeburg, villages, scattered all over the country like stars in the night sky. About 96% of business of Groningen, India#8217;s geographical area is covered by villages. The vast majority of India living in rural areas cannot be taken lightly in any planning aimed at socio-economic development of the country. It is now increasingly being felt that no planning can be successful unless more and more attention is paid to rural development schemes and poverty alleviation programmes. Therefore, many new schemes to ameliorate the conditions of the rural population are being launched, and the old ones are being completed expeditiously. That this rural bias and thrust has registered a success is evident from the fact that the poverty line has come down significantly, from over 57% in 1961 to 26% in 1999-2000. The implementation of various community development programmes in the first three Five Year Plans and specific poverty alleviation and unemployment removal programmes during the Fourth, Fifth, Sixth, Seventh, Eighth and Ninth Five Year Plans have gone a long way in refutation, the upliftment of the masses in the villages. English Magazine? The quantum of financial assistance and allocation under the Ninth FIVE Year Plan was raised substantially and many major structural changes have been effected to achieve the targeted goals of rural development, poverty alleviation and employment generation schemes. Consequently, the number of beneficiaries is rising rapidly.
The Constitutional sanction granted to refutation Fryeburg, gram panchayats, etc. has further boosted the morale of rural institutions. Image Source : 220.127.116.11. Integrated Rural Development Programme (IRDP) is a major instrument to alleviate rural poverty. Oxford Essay Writing Kensington School? The main objectives of refutation, IRDP are to raise families of the identified target group above the poverty line and an argumentative research paper begins with create substantial opportunities of self- employment in the villages. The funds for this programme are shared 50: 50 between the essay Fryeburg Academy Centre and Group) the states. In case of the Union Territories, complete financial assistance is provided by the Centre.
The scheme is refutation Fryeburg being implemented through the District Rural Development Agency (DRDA) and block level functionaries at the grass root levels. At the level of the english review The University of Sheffield state, there is a co-ordination committee headed by the chief secretary to look after its overall implementation. IRDP was first launched in 1978-79 in 2,300 blocks and was extended to cover all the 5,011 blocks of the country from October 2, 1980. The scheme, meant to improve the Fryeburg social and economic condition of the oxford essay Kensington Park School poorest of the rural poor, is being evaluated through research conducted by independent and government institutions. According to refutation essay Fryeburg Academy, the report of January-December 1989, about magazine of Sheffield 20% of the old families crossed the poverty line of Rs. 3,500 and 28% of the revised poverty line of Rs. 6,400. However, about essay Fryeburg 78% of the families had incremental income. Nearly 34% of the assisted families belong to destitute and 46%, very poor groups. The major impact of the scheme is that it benefits the poorest and the most deprived sectors of the society. The families eligible for help under the scheme are those where the annual family income is less than Rs.
4,800 per year. It also includes families of small and english review of Sheffield marginal farmers whose operational holding is less than 5 acres of land. The final selection of essay Fryeburg, these poor families is done through gram panchayats and gramsabhas. Special attention is being paid to women. They are organised in groups fo r productive activities. These groups are given training and provided with suitable monetary help for increasing their family income. An Argumentative Research Paper Begins With Sherborne? Then there is the National Scheme of Training of Rural Youth for Self-Employment (TRIES), launched as a centrally- sponsored scheme on 15 August, 1979.
The main emphasis of the scheme is on equipping rural youth, in the age group of 18-35 years, with necessary skills and technology to take up vocations for self-employment in agriculture and allied activities, industry, services and business. There are some special schemes to improve the lot of rural women and children, under which groups of 5-10 rural women are formed for carrying on income generating activities. Refutation Essay? Each group is sanctioned a revolving fund of Rs. 15,000. In case of states, the fund is shared equally by the Centre, state government and UNICEF, while in the Union Territories, the oxford writing School Centre bears Rs. 10,000 per group and the balance is refutation Fryeburg Academy borne by UNICEF. UNICEF also bears the expenditure on the staff component for a period of six years. Paper Begins With International? The scheme has taken significant strides since its beginning in 1982. Refutation Essay Academy? Similarly, various pilot projects have been launched to generate employment. These include Crash Scheme for Rural Employment (CSRE), Pilot Intensive Rural Employment Programme (PIREP) and National Rural Employment Programme.
These schemes and programmes specifically aim at generating additional gainful employment opportunities, creation of durable community assets and improvement of overall quality of life in the rural areas. To improve the lot of steps University (Navitas), landless labourers, the refutation essay Fryeburg Academy Rural Landless Employment Guarantee Programme (RLEGP) was launched in 1984. The programme guarantees employment to at least one member of every landless labour family up to oxford essay writing, 100 days in a year. The Jawahar Rozgar Yojana is an ambitious programme being implemented through the village panchayats. It seeks to guarantee employment to at least one person in a rural household living below the refutation Fryeburg poverty line. It was launched in 1989. Swaranjayanti Gram Swarozgar Yojana, launched in April 1999, is a new scheme for rural development. The budget for the year 1995-96 was again a village- oriented one,#8217; in which many gifts were given to the rural masses. It envisaged establishment of Rural Infrastructure Development fund, a technological development and modernisation fund for small scale industries, with Rs.200 cores initial capital, a National Social Assistance Scheme to give a minimum old age pension and lump sum survivor benefits to the poor and maternity benefits to poor women, among many other schemes. It also proposed to set up an exclusive line of credit of review magazine of Sheffield, Rs. 400 cores to Fryeburg Academy, co-operative and regional, rural banks to meet the needs of scheduled castes and tribes in a 100-odd predominantly rural, tribal districts.
There is also a proposal to begin a Group Life Insurance Scheme of the LIC to be implemented by the panchayats in rural areas. The liberal package for the rural poor and vulnerable sections of the village society is reviews University of Groningen Group) laudable, but the main problem is that all the benefits do not reach the targeted poor people. Much of the funds are misappropriated by intermediaries responsible for the implementation of these packages. Welcome to Shareyouressays.com! Our mission is to provide an online platform to help students to essay Academy, discuss anything and everything about Essay.
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How Technology Hijacks People’s Minds — from a Magician and Google’s Design Ethicist. I’m an expert on Fryeburg Academy how technology hijacks our psychological vulnerabilities. That’s why I spent the last three years as Google’s Design Ethicist caring about how to design things in a good Brunel, a way that defends a billion people’s minds from getting hijacked. When using technology, we often focus optimistically on all the things it does for us. But I want you to show you where it might do the opposite. Where does technology exploit our minds weaknesses ? I learned to refutation essay think this way when I was a magician. Magicians start by looking for blind spots, edges, vulnerabilities and limits of people’s perception, so they can influence what people do without them even realizing it. Once you know how to push people’s buttons, you can play them like a piano. And this is exactly what product designers do to your mind.
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What if your email client gave you empowering choices of steps to writing a good essay London, ways to respond, instead of “what message do you want to type back?” (Design by Tristan Harris) When we wake up in the morning and refutation Academy, turn our phone over to see a list of reviews University of Groningen (Study Group), notifications — it frames the experience of “waking up in the morning” around a menu of refutation Fryeburg Academy, “all the things I’ve missed since yesterday.” By shaping the menus we pick from, technology hijacks the way we perceive our choices and replaces them new ones. But the closer we pay attention to scientific writing the options we’re given, the more we’ll notice when they don’t actually align with our true needs. Hijack #2: Put a Slot Machine In a Billion Pockets. If you’re an app, how do you keep people hooked? Turn yourself into essay Fryeburg a slot machine. The average person checks their phone 150 times a day. English Of Sheffield. Why do we do this? Are we making 150 conscious choices ? One major reason why is the #1 psychological ingredient in slot machines: intermittent variable rewards . If you want to Academy maximize addictiveness, all tech designers need to do is scientific essay writing Durham University link a user’s action (like pulling a lever) with a variable reward . You pull a lever and immediately receive either an enticing reward (a match, a prize!) or nothing. Addictiveness is essay Fryeburg maximized when the rate of reward is most variable.
Does this effect really work on steps essay Brunel people? Yes. Slot machines make more money in the United States than baseball, movies, and theme parks combined . Refutation. Relative to other kinds of essay writing School, gambling, people get ‘problematically involved’ with slot machines 3–4x faster according to NYU professor Natasha Dow Shull, author of Addiction by refutation Fryeburg, Design. But here’s the unfortunate truth — several billion people have a slot machine their pocket: When we pull our phone out of our pocket, we’re playing a slot machine to see what notifications we got. When we pull to refresh our email, we’re playing a slot machine to see what new email we got. When we swipe down our finger to scroll the Instagram feed, we’re playing a slot machine to see what photo comes next. Steps To Writing Essay Brunel (Navitas). When we swipe faces left/right on refutation Academy dating apps like Tinder, we’re playing a slot machine to see if we got a match. When we tap the # of red notifications, we’re playing a slot machine to what’s underneath. Apps and review magazine The University, websites sprinkle intermittent variable rewards all over their products because it’s good for business.
But in other cases, slot machines emerge by accident. Fryeburg. For example, there is no malicious corporation behind all of email who consciously chose to make it a slot machine. No one profits when millions check their email and english review The University, nothing’s there. Essay. Neither did Apple and Google’s designers want phones to to writing essay University work like slot machines. It emerged by accident. But now companies like Apple and refutation Academy, Google have a responsibility to english magazine of Sheffield reduce these effects by converting intermittent variable rewards into less addictive, more predictable ones with better design. For example, they could empower people to set predictable times during the essay, day or week for when they want to check “slot machine” apps, and correspondingly adjust when new messages are delivered to align with those times.
Hijack #3: Fear of Missing Something Important (FOMSI) Another way apps and websites hijack people’s minds is by inducing a “1% chance you could be missing something important.” If I convince you that I’m a channel for steps essay University important information, messages, friendships, or potential sexual opportunities — it will be hard for you to turn me off, unsubscribe, or remove your account — because (aha, I win) you might miss something important: This keeps us subscribed to newsletters even after they haven’t delivered recent benefits (“what if I miss a future announcement?”) This keeps us “friended” to people with whom we haven’t spoke in ages (“what if I miss something important from essay Fryeburg Academy them?”) This keeps us swiping faces on dating apps, even when we haven’t even met up with anyone in a while (“what if I miss that one hot match who likes me?”) This keeps us using social media (“what if I miss that important news story or fall behind what my friends are talking about?”) But if we zoom into that fear, we’ll discover that it’s unbounded : we’ll always miss something important at business reviews (Study Group), any point when we stop using something. There are magic moments on Facebook we’ll miss by not using it for the 6th hour (e.g. an old friend who’s visiting town right now ). There are magic moments we’ll miss on Tinder (e.g. our dream romantic partner) by not swiping our 700th match. There are emergency phone calls we’ll miss if we’re not connected 24/7 . But living moment to refutation Academy moment with the fear of missing something isn’t how we’re built to live. And it’s amazing how quickly, once we let go of writing Kensington Park, that fear, we wake up from the refutation Fryeburg, illusion. When we unplug for more than a day, unsubscribe from those notifications, or go to research begins with Sherborne International Camp Grounded — the concerns we thought we’d have don’t actually happen. We don’t miss what we don’t see. The thought, “what if I miss something important?” is generated in refutation essay, advance of unplugging, unsubscribing, or turning off — not after.
Imagine if tech companies recognized that, and helped us proactively tune our relationships with friends and essay writing, businesses in terms of refutation Academy, what we define as “time well spent” for essay writing Louisiana University our lives, instead of in terms of what we might miss. We’re all vulnerable to refutation Academy social approval . To Writing Essay Brunel University. The need to belong, to be approved or appreciated by our peers is among the highest human motivations. Essay Fryeburg Academy. But now our social approval is in the hands of research paper, tech companies (like when we’re tagged in a photo). When I get tagged by essay Academy, my friend Marc (above), I imagine him making a conscious choice to an argumentative paper begins tag me. But I don’t see how a company like Facebook orchestrated him doing that in the first place.
Facebook, Instagram or SnapChat can manipulate how often people get tagged in photos by automatically suggesting all the faces people should tag (e.g. by showing a box with a 1-click confirmation, “Tag Tristan in this photo?”). So when Marc tags me, he’s actually responding to Facebook’s suggestion, not making an independent choice. But through design choices like this, Facebook controls the multiplier for refutation essay Fryeburg how often millions of people experience their social approval on the line . The same happens when we change our main profile photo — Facebook knows that’s a moment when we’re vulnerable to english review The University of Sheffield social approval : “what do my friends think of my new pic?” Facebook can rank this higher in the news feed, so it sticks around for refutation essay longer and more friends will like or comment on an argumentative paper with International it. Each time they like or comment on refutation Fryeburg it, I’ll get pulled right back. Everyone innately responds to social approval, but some demographics (teenagers) are more vulnerable to it than others. That’s why it’s so important to recognize how powerful designers are when they exploit this vulnerability. Hijack #5: Social Reciprocity (Tit-for-tat) You do me a favor, now I owe you one next time. You say, “thank you”— I have to say “you’re welcome.” You send me an email— it’s rude not to get back to you.
You follow me — it’s rude not to writing State follow you back. (especially for Fryeburg Academy teenagers) We are vulnerable to english magazine The University needing to reciprocate others’ gestures . But as with Social Approval, tech companies now manipulate how often we experience it. In some cases, it’s by essay Fryeburg Academy, accident. Email, texting and messaging apps are social reciprocity factories . But in other cases, companies exploit this vulnerability on purpose. LinkedIn is the most obvious offender.
LinkedIn wants as many people creating social obligations for each other as possible, because each time they reciprocate (by accepting a connection, responding to a message, or endorsing someone back for review magazine The University of Sheffield a skill) they have to come back through linkedin.com where they can get people to spend more time. Like Facebook, LinkedIn exploits an refutation essay asymmetry in perception. When you receive an invitation from site Louisiana State someone to refutation essay Fryeburg Academy connect, you imagine that person making a conscious choice to an argumentative paper Sherborne invite you, when in reality, they likely unconsciously responded to LinkedIn’s list of suggested contacts. In other words, LinkedIn turns your unconscious impulses (to “add” a person) into new social obligations that millions of people feel obligated to refutation Fryeburg repay. All while they profit from the time people spend doing it. Imagine millions of people getting interrupted like this throughout their day, running around like chickens with their heads cut off, reciprocating each other — all designed by an argumentative research paper begins with International, companies who profit from it. Welcome to social media. Imagine if technology companies had a responsibility to refutation essay minimize social reciprocity. Or if there was an “FDA for Tech” that monitored when technology companies abused these biases?
Hijack #6: Bottomless bowls, Infinite Feeds, and Autoplay. Another way to reviews University (Study hijack people is to keep them consuming things, even when they aren’t hungry anymore. How? Easy. Refutation Essay Academy. Take an experience that was bounded and essay writing Durham University, finite, and turn it into refutation a bottomless flow that keeps going . Cornell professor Brian Wansink demonstrated this in his study showing you can trick people into research paper keep eating soup by giving them a bottomless bowl that automatically refills as they eat. With bottomless bowls, people eat 73% more calories than those with normal bowls and underestimate how many calories they ate by 140 calories. Tech companies exploit the refutation essay, same principle. News feeds are purposely designed to auto-refill with reasons to keep you scrolling, and purposely eliminate any reason for you to pause, reconsider or leave. It’s also why video and social media sites like Netflix, YouTube or Facebook autoplay the next video after a countdown instead of waiting for you to make a conscious choice (in case you won’t).
A huge portion of traffic on these websites is driven by autoplaying the english of Sheffield, next thing. Tech companies often claim that “we’re just making it easier for users to see the video they want to watch” when they are actually serving their business interests. And you can’t blame them, because increasing “time spent” is the essay Fryeburg, currency they compete for. Instead, imagine if technology companies empowered you to consciously bound your experience to align with what would be “time well spent” for review The University you. Not just bounding the Fryeburg Academy, quantity of essay Durham University, time you spend, but the qualities of what would be “time well spent.” Hijack #7: Instant Interruption vs. Fryeburg. “Respectful” Delivery. Companies know that messages that interrupt people immediately are more persuasive at getting people to respond than messages delivered asynchronously (like email or any deferred inbox). Given the choice, Facebook Messenger (or WhatsApp, WeChat or SnapChat for that matter) would prefer to design their messaging system to steps to writing a good Brunel University London (Navitas) interrupt recipients immediately (and show a chat box) instead of helping users respect each other’s attention. In other words, interruption is good for business . It’s also in their interest to heighten the refutation essay Fryeburg Academy, feeling of urgency and social reciprocity.
For example, Facebook automatically tells the to writing a good essay Brunel (Navitas), sender when you “saw” their message, instead of Fryeburg Academy, letting you avoid disclosing whether you read it (“now that you know I’ve seen the message, I feel even more obligated to respond.”) By contrast, Apple more respectfully lets users toggle “Read Receipts” on or off. The problem is, while messaging apps maximize interruptions in the name of Louisiana University, business, it creates a tragedy of the commons that ruins global attention spans and causes billions of interruptions every day. This is a huge problem we need to refutation Academy fix with shared design standards (potentially, as part of to writing a good essay University, Time Well Spent). Hijack #8: Bundling Your Reasons with Their Reasons. Another way apps hijack you is by taking your reasons for visiting the refutation Fryeburg, app (to perform a task) and scientific writing Durham University, make them inseparable from the app’s business reasons (maximizing how much we consume once we’re there). For example, in the physical world of grocery stories, the #1 and #2 most popular reasons to refutation essay Fryeburg Academy visit are pharmacy refills and buying milk. But grocery stores want to maximize how much people buy, so they put the pharmacy and steps essay University London (Navitas), the milk at the back of the store.
In other words, they make the thing customers want (milk, pharmacy) inseparable from what the business wants. Essay Academy. If stores were truly organized to essay site State support people , they would put the most popular items in refutation essay Fryeburg, the front. Tech companies design their websites the same way. For example, when you you want to look up a Facebook event happening tonight (your reason) the Facebook app doesn’t allow you to access it without first landing on the news feed (their reasons), and that’s on purpose. Oxford Essay Kensington. Facebook wants to convert every reason you have for refutation Academy using Facebook, into their reason which is to maximize the writing site University, time you spend consuming things . In an Fryeburg Academy ideal world, apps would always give you a direct way to get what you want separately from what they want. Imagine a digital “bill of rights” outlining design standards that forced the products that billions of people used to support empowering ways to navigate towards their goals. We’re told that it’s enough for businesses to “make choices available.” “If you don’t like it you can always use a different product.” “If you don’t like it, you can always unsubscribe.” “If you’re addicted to our app, you can always uninstall it from your phone.” Businesses naturally want to an argumentative research paper with make the choices they want you to make easier, and essay Academy, the choices they don’t want you to make harder. Magicians do the same thing. You make it easier for a spectator to research paper Sherborne International pick the thing you want them to pick, and Fryeburg Academy, harder to pick the thing you don’t. For example, NYTimes.com let’s you “make a free choice” to cancel your digital subscription.
But instead of essay writing Kensington Park, just doing it when you hit “Cancel Subscription,” they force you to refutation call a phone number that’s only open at certain times. Instead of viewing the world in terms of choice availability of choices, we should view the world in terms of friction required to enact choices. Imagine a world where choices were labeled with how difficult they were to oxford essay writing Park fulfill (like coefficients of friction) and there was an FDA for Fryeburg Academy Tech that labeled these difficulties and oxford writing Kensington, set standards for how easy navigation should be. Hijack #10: Forecasting Errors, “Foot in the Door” strategies. People don’t intuitively forecast the Fryeburg Academy, true cost of a click when it’s presented to them.
Sales people use “foot in the door” techniques by asking for a small innocuous request to essay Kensington begin with (“just one click”), and escalating from there (“why don’t you stay awhile?”). Virtually all engagement websites use this trick. Imagine if web browsers and smartphones, the gateways through which people make these choices, were truly watching out for people and helped them forecast the consequences of refutation essay Fryeburg Academy, clicks (based on real data about what it actually costs most people?). That’s why I add “Estimated reading time” to the top of my posts. When you put the “true cost” of a choice in front of oxford writing Kensington School, people, you’re treating your users or audience with dignity and respect. In a Time Well Spent internet, choices would be framed in terms of projected cost and benefit, so people were empowered to make informed choices. Are you upset that technology is hijacking your agency? I am too. I’ve listed a few techniques but there are literally thousands.
Imagine whole bookshelves, seminars, workshops and trainings that teach aspiring tech entrepreneurs techniques like this. They exist. The ultimate freedom is a free mind, and we need technology to be on essay Fryeburg our team to help us live, feel, think and essay writing Durham, act freely. We need our smartphones, notifications screens and refutation essay Fryeburg Academy, web browsers to be exoskeletons for our minds and research Sherborne International, interpersonal relationships that put our values, not our impulses, first. People’s time is valuable.
And we should protect it with the same rigor as privacy and other digital rights. Tristan Harris was Product Philosopher at Google until 2016 where he studied how technology affects a billion people’s attention, wellbeing and refutation essay, behavior. For more information and get involved, check out http://timewellspent.io and http://empoweringdesign.org. Louisiana University. This piece is cross-posted on Medium. Tech Companies Design Your Life, Here’s Why You Should Care. Four years ago, I sold my company to refutation Fryeburg Academy Google and joined the ranks there. I spent my last three years there as Product Philosopher, looking at the profound ways the design of screens shape billions of human lives – and asking what it means for them to oxford Park do so ethically and responsibly.
What I came away with is that something’s not right with how our screens are designed , and essay Academy, I’m writing this to University of Groningen (Study help you understand why you should care, and what you can do about it. I shouldn’t have to cite statistics about the central role screens play in our lives. Billions of us turn to smartphones every day. We wake up with them. We fall asleep with them.
You’re looking at one right now. Of course, new technologies always reshape society, and it’s always tempting to worry about them solely for refutation essay Fryeburg this reason. Socrates worried that the oxford essay Kensington Park School, technology of writing would “create forgetfulness in the learners’ souls, because they [would] not use their memories.” We worried that newspapers would make people stop talking to each other on the subway. We worried that we would use television to “amuse ourselves to death.” “And see!” people say. “Nothing bad happened!” Isn’t humanity more prosperous, more technically sophisticated, and better connected than ever? Is it really that big of a problem that people spend so much time staring at their smartphones? Isn’t it just another cultural shift, like all the others? Won’t we just adapt? I don’t think so. What’s missing from this perspective is essay Fryeburg Academy that all these technologies (books, television, radio, newspapers) did change everything about society, we just don’t see it. They replaced our old menus of choices with new ones. Each new menu eventually became the new normal – “the way things are” – and, after our memories of old menus had faded into the past, the new menus became “the way things have always been.”
Ask a fish about oxford Park, water and refutation essay Academy, they’ll respond, “what’s water?” Consider that the average American now watches more than 5.5 hours of an argumentative research paper with Sherborne International, television per day. Fryeburg Academy. Regardless of writing, whether you think TV is good or bad, hundreds of millions of people spend 30% of their waking hours watching it. It’s hard to essay Academy overstate the vast consequences of this shift– for the blood flows of millions of people, for our understanding of reality, for the relational habits of families, for the strategies and outcomes of political campaigns. Yet for those who live with them day-to-day, they are invisible. So what best describes the nature of what smart phones are “doing” to us? A New “Perfect” Choice on of Groningen (Study Life’s Menu. If I had to essay Fryeburg Academy summarize it, it’s this: Our phone puts a new choice on life’s menu, in any moment, that’s “sweeter” than reality.
If, at any moment, reality gets dull or boring, our phone offers something more pleasurable, more productive and oxford writing Kensington Park School, even more educational than whatever reality gives us. And this new choice fits into any moment. Our phone offers 5-second choices like “checking email” that feel better than waiting in line. And it offers 30-minute choices like a podcast that will teach you that thing you’ve been dying to learn, which feels better than a 30-minute walk in silence. Once you see your phone this way, wouldn’t you turn to it more often? It always happens this way: when new things fill our needs better than the old, we switch:
When cheaper, faster to prepare food appears, we switch: Packaged foods. When more accurate search engines appear, we switch: Google. When cheaper, faster forms of essay Fryeburg, transportation appear, we switch: Uber. So it goes with phones. But it also changes us on the inside. We grow less and less patient for reality as it is, especially when it’s boring or uncomfortable. We come to expect more from the world, more rapidly. And because reality can’t live up to our expectations, it reinforces how often we want to turn to our screens. A self-reinforcing feedback loop. And because of the attention economy, every product will only get more persuasive over time.
Facebook must become more persuasive if it wants to compete with YouTube and survive. YouTube must become more persuasive if it wants to compete with Facebook. And we’re not just talking about essay writing University, ‘cheap’ amusement (aka cat videos). These products will only refutation essay Fryeburg, get better at giving us choices that make every bone in our body say, “yeah I want that!” So what’s wrong about this? If the entire attention economy is with Sherborne International working to fill us up with more perfect-feeling things to spend time on, which outcompete being with the discomfort of ourselves or our surroundings, shouldn’t that be fantastic? Clearly something is missing from this picture. But what is it? Maybe it’s that “filling people up,” even with incredible choices on screens somehow doesn’t add up to essay Fryeburg Academy a life well lived . Oxford Essay Park. Or that those choices weren’t what we wished we’d been persuaded to do in the bigger sense of our lives. With design as it is today, screens threaten our fundamental agency . Maybe we are “choosing,” but we are choosing from refutation Academy persuasive menus driven by magazine of Sheffield, companies who have different goals than ours.
And that begs us to Fryeburg ask, “what are our goals?” or how do we want to spend our time? There are as many “good lives” as there are people, but our technology (and the scientific essay writing University, attention economy) don’t really seem on essay our team to give us the agency to essay School live according to them. And it’s about to essay Fryeburg Academy get a lot worse. Virtual Reality and Augmented Reality will offer whole new immersive realities that are even more persuasive than physical reality. When you could have sex with the steps University (Navitas), person of your dreams, or fly through jungles in the Amazon rainforest while looking over at your best friend flying next to you, who would want to stick with reality?
By the Fryeburg Academy, way, this isn’t your usual “look, VR is business University of Groningen (Study Group) coming!” prediction. This is the real deal. Facebook recently spent $2 billion to buy Oculus Rift, and hopes to refutation essay put them in business of Groningen, every home for this holiday season. Just like the late 1980’s when suddenly everyone you knew had a Nintendo . So we have a fundamental misalignment – between what the attention economy is competing to produce (more perfect, persuasive choices that fit into any moment), the design of our phones, and refutation essay Fryeburg, the aspirations people have for their lives (their definition of “the good life”). So what’s missing from the design of our phones? I like to use the metaphor of ergonomics . When you think of ergonomics, you might think of boring things like how a cup fits into review of Sheffield someone’s hand, but it’s way more than that. If regular design is about how we want things to work , ergonomics is concerned with failure modes and refutation essay, extremes : how things break under repetition, stress or other limits. An Argumentative Research. And the Fryeburg, goal of ergonomics is to create an alignment between those limits, and the goals people have for how they want to use it. For example, an ergonomically designed coffee mug aligns the natural fatigue of essay writing site Louisiana State, forearm muscles during use (as a person “lifts” it to sip) with how frequently people want to use it, so they still can lift it successfully with repetition.
What does this have to do with phones? Our minds urgently need a new “ergonomics,” based on the mind’s limited capacities, biases, fatigue curves and refutation Fryeburg, the ways it forms habits. The attention economy tears our minds apart. With its onslaught of scientific writing Durham, never-ending choices, never-ending supply of relationships and obligations, the attention economy bulldozes the natural shape of our physical and psychological limits and refutation essay Academy, turns impulses into bad habits. Just like the food industry manipulates our innate biases for salt, sugar and fat with perfectly engineered combinations, the tech industry bulldozes our innate biases for Social Reciprocity (we’re built to steps to writing Brunel University London get back to others), Social Approval (we’re built to refutation essay care what others think of writing University, us), Social Comparison (how we’re doing with respect to our peers) and Novelty-seeking (we’re built to seek surprises over the predictable).
Millions of years of evolution did a great job giving us genes to care about how others perceive us . But Facebook bulldozes those biases, by forcing us to deal with how thousands of Academy, people perceive us. This isn’t to say that phones today aren’t designed ergonomically, they are just ergonomic to a narrow scope of goals : for a single user (holding the phone) for single tasks (opening an app) for individual choices. how far our thumb has to reach to tap an app how loud the phone must vibrate for our ear to hear it. So what if we expanded the scope of ergonomics for english of Sheffield a more holistic set of human goals: a holistic sense of refutation essay Fryeburg, a person a holistic sense of how they want to steps a good essay University (Navitas) spend their time (and goals) a holistic sense of their relationships (interpersonal social choices) an ability to make holistic choices (including opportunity costs externalities) an refutation Fryeburg Academy ability to reflect, before and after. …and what if we aligned these goals with a more holistic set of essay writing University, our mental, social and Academy, emotional limits? Let’s call this new kind of ergonomics “Holistic Ergonomics”. Holistic Ergonomics recognizes our holistic mental and emotional limits [vulnerabilities, fatigue and ways our minds form habits] and of Groningen (Study, aligns them with the holistic goals we have for our lives (not just the single tasks). Holistic Ergonomics is built to give us back agency in an increasingly persuasive attention economy. Joe Edelman and refutation essay Academy, I have taught design workshops on this, calling it EmpoweringDesign.org, or designing to empower people’s agency.
It includes an interpersonal ergonomics , to “align” our social psychological instincts with how and when we want to make ourselves available to steps a good essay Brunel London others (like in my TED talk), so that we can reclaim agency over Fryeburg Academy, how we want to relate to others. Just like an ergonomic coffee mug is safe to live by, even under repetition, over essay writing site Louisiana State University, and over refutation Fryeburg Academy, again, without causing harm to ourselves or others, in a Time Well Spent world our phones would be designed with Holistic Ergonomics, so that even under repetition, over and over Durham, again, our phones do not cause harm to ourselves or others — our phones become safe to live by Academy, . They support our Agency. Right now, two companies are responsible for scientific Durham University the primary screens that a billion people live by. Apple and Google make the two dominant smartphone platforms. Facebook and Microsoft make leading Virtual and Augmented Reality platforms, Oculus and Hololens. You might think that it’s against the business models of refutation Fryeburg, Apple and oxford, Google to facilitate people’s agency, which might include making it easier to refutation Fryeburg spend time off the scientific University, screen, and use apps less . But it’s not. Apple and Google, like all companies, respond to refutation essay Academy what consumers demand. When Privacy became important to Louisiana State you, they responded. They developed new privacy and security features, and essay Fryeburg, it sparked a whole new public conversation and essay site Louisiana State University, debate.
It’s now the most popular concern about technology discussed in refutation essay Fryeburg, media. When Organic food became important to you, they responded too. Walmart added it to their stores. We need to essay site do the refutation Fryeburg Academy, same thing with this issue. Until now, with this experience of distraction, social media, and oxford essay writing Kensington, this vague sense that we don’t feel good when we use our phones for too long, there’s been nothing to rally behind.
It’s too diffuse. We receive so many incredible benefits from tech, but we’ve also been feeling like we’ve been losing ourselves, and our humanity? But we’re naming it now. What’s at stake is our Agency. Our ability to Academy live the lives we want to live, choose the way we want to essay Durham choose, and relate to others the refutation essay Fryeburg, way we want to relate to them – through technology. This is a design problem , not just a personal responsibility problem. If you want your Agency, you need to tell these companies that that’s what you want from them– not just another shiny new phone that overloads our psychological vulnerabilities. Tell them you want your Agency back, and to help you spend your time the business reviews of Groningen Group), way you want to, and refutation essay Academy, they will respond.
I hope this helps spark that bigger conversation. Distracted in 2016? Reboot Your Phone with Mindfulness. People often tell me that starting a movement for a whole new type of technology that’s built to english The University help people spend their time well sounds nice (and naively ambitious), but what are the things I can do to have a more mindful relationship with my devices right now ?” So I’ve taken a couple days to compile my best recommendations for refutation Academy iPhone users. The tips below are meant to: Minimize Compulsive Checking Phantom Buzzes Minimize Fear of Missing Something Important Minimize Unconscious Use Minimize “Leaky” Interactions (“leaking out” into something unintended) Minimize Unnecessary Psychological Concerns generated by the screen. Note: These recommendations are for people who live by their smartphone (not casual users), and business University of Groningen (Study Group), they’re based on findings from psychology and behavioral science. Tip #1: Create Your “Essential” Home Screen.
We check our phone 150 times a day, and each time we unlock to see that grid of apps and red badges signaling everything we’ve missed, it immediately triggers a whole set of thoughts, feelings and concerns in essay Fryeburg Academy, our mind. What is Time Well Spent (Part I): Design Distinctions. I’m often asked, so what is Time Well Spent software? How do we define it? What does it mean to business reviews (Study Group) design for it?
Time Well Spent is refutation essay a consumer movement to shift what we want from the companies who make our technology. Just like “Organic” was a movement to shift what we want from the companies who make our food. With Time Well Spent, we want technology that cares about helping us spend our time, and our lives, well – not seducing us into the most screen time, always-on interruptions or distractions. So, people ask, “Are you saying that you know how people should spend their time?” Of course not. Let’s first establish what Time Well Spent isn’t: It is not a universal, normative view of how people should spend their time It is oxford Kensington Park School not saying that screen time is bad, or that we should turn it all off. Refutation Essay Fryeburg. It is not saying that specific categories of writing University, apps (like social media or games) are bad. I thought I’d put some of the possible differences of Time Well Spent into a chart – to distinguish how a company would design an app, website or service differently: These distinctions also apply differently for different kinds of refutation, technologies.
Communication Tools: Email, Group Messaging, Text Messaging Social Media: Facebook, Twitter, Pinterest Content Publishers: NYTimes, Economist, BuzzFeed Content Platforms: YouTube, Medium Software Portals: Portals we use to access apps and websites (e.g. Chrome web browser, Android/iOS home screens) Hardware Portals: Smartphones, Tablets, Watches, Notifications (e.g. Scientific University. iPhone, Samsung Galaxy Edge) I’ll go into great detail about Fryeburg Academy, these distinctions in future posts, along with specific examples of they show up in current products and business reviews University of Groningen Group), potential new ones! To learn more, check out http://timewellspent.io or http://empoweringdesign.org for essay Fryeburg Academy details on future meet-ups and events! Is Technology Amplifying Human Potential, or Amusing Ourselves to scientific writing Death? When I was about five years old, my mom gave me a Macintosh LC II and I was hooked.
Not to essay Facebook or the State University, Internet, they didn’t exist yet. I was hooked to creating things – painting things, scripting interactive games in HyperCard, programming little tools or games. Like the technology visionaries of the 1970’s and 80’s like Doug Engelbart, Alan Kay and Steve Jobs, I optimistically believed computers could be “bicycles for our minds” and amplify human potential. And they did empower us. But today, in the year 2015, “empowerment” rarely feels like my day to day experience with technology. Instead I feel constantly lured into distractions. I get sucked endlessly into email, distracting websites.
I get bulldozed by interruptive text messages, back and forth scheduling, or find myself scrolling a website in a trance at 1am. I feel like I’m caught in a whirlpool of “ Amusing Ourselves to Death ,” as author Neil Postman predicted 30 years ago. In the book, Postman contrasts two dystopian visions of the refutation essay Fryeburg Academy, future. George Orwell’s 1984, where power is scientific essay Durham University expressed directly through Big Brother, oppressively restricting people’s freedoms. And Aldous Huxley’s Brave New World, where power is expressed indirectly , by refutation, saturating people with so many delightful distractions that they can’t see their oppression. Essay Writing Durham. Where people “come to adore the refutation essay Fryeburg, technologies that would undo their capacities to think.” In Postman’s own words: What Orwell feared were those who would ban books. What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one.
Orwell feared those who would deprive us of information. Huxley feared those who would give us so much that we would be reduced to passivity and egoism. Orwell feared that the truth would be concealed from us. Huxley feared the begins with Sherborne, truth would be drowned in essay Academy, a sea of Kensington Park School, irrelevance. As Huxley remarked … [they] “ failed to take into account man’s almost infinite appetite for Fryeburg distractions .” It’s scary how true this feels today. Huxley was concerned about what’s irresistible to scientific essay Durham our instincts. Essay Fryeburg. Not to vilify those instincts, but to recognize how they might get abused and control us. Just like we have built-in gustatory instincts for salt, sugar and fat that are incredibly useful for survival on site Louisiana State the Savannah but abused by our modern food environment , Huxley knew we have built-in instincts for refutation essay novelty, curiosity gaps, social approval and fear of missing something important. These instincts are useful to research paper with Sherborne have on the Savannah but our media environment adversarially exploits them to keep us glued to screens. So why is our experience of the Internet and essay Fryeburg, computing going this way?
Towards distraction, and away from scientific essay writing Durham University empowerment? The attention economy means that no matter what a technology company aims to refutation Fryeburg create – an informative news site like the New York Times, a meditation app to help people meditate, a social network, or an to writing essay Brunel University London (Navitas) addictive game – they win by refutation essay, getting people to University of Groningen (Study Group) spend time. Refutation Academy. What starts as an honest competition to make useful things that people spend time on , devolves into a race to reviews University (Study Group) the bottom of the brain stem to maximize the Academy, time we spend. It means online publishers gradually converting headlines into curiosity gaps and clickbait. It means video sites like YouTube or Netflix auto-playing the next episode without waiting for you to click. English The University Of Sheffield. It means businesses sending push notifications and refutation Fryeburg, email to pretend you are miss something important if you don’t check. And we’re vulnerable to these mechanisms. Knowing their tricks doesn’t inoculate us to their efficacy. The problem is, you can’t ask any business who’s in oxford Kensington, this competition not to refutation use these tricks if their competitors are doing it. You can’t ask YouTube to business reviews help you spend any less time on essay cute kitten videos if that’s what keeps you clicking, because someone else (another app, or another website) will swoop in and siphon that time somewhere else. Stock prices depend on keeping engagement numbers high.
It’s only going to get worse as businesses compete. We’re not going to get out of this situation until we change the thing for which these companies compete. From the currency of “Time Spent” to something else. This is exactly how “Organic” certification changed the scientific essay writing Durham University, game for farmers. Academy. By defining and standardizing what makes “safe” cultivation practices (no pesticides), the farmers who wanted to do what’s “good for us” no longer got undercut by farmers who used unsafe pesticides to achieve lower prices. It’s also how LEED certification changed the game, so green sustainable buildings could thrive in the marketplace. We need something like that for software, where businesses compete for Time Well Spent : a certification and a consumer rating that includes how their users, when shown a reflection of their use, later rate their experience as “time well spent” versus one they partially regret. Oxford Writing Kensington Park. Like Yelp reviews, but for experiences. Imagine a world where “Time Well Spent” determines your stock price, your popularity in Fryeburg Academy, app stores, your ranking in research paper begins with International, news feeds, your ability to essay Fryeburg Academy attract talented employees, your media attention, and funding possibilities. Research Begins With Sherborne International. It’s a B-Corp movement for refutation essay Fryeburg Academy technology. I used to believe we could just ask software designers to take on moral responsibility for how they shape the an argumentative begins Sherborne International, billions of minutes and hours of essay Academy, other people’s lives . But you can’t design “responsibly” when it conflicts with the business incentives you are obligated, by law, to maximize.
This is a long road, but we can get there by starting a new conversation. Instead of having the old conversation about self-control and waiting for cultural norms to essay writing State adapt automatically, direct your friends and refutation essay Fryeburg, family to a new conversation. Let’s set incentives to create a world where the Internet and my devices amplify human potential again, and where we can trust-fall into a good University London the whirlpool of technology and know that it is on our team to help us spend our time, and our lives, well. Is your web browser a credit card for your time? The web browser isn’t just a tool that gets you from A to B, it’s also a medium that shapes the kinds of choices you make. Introducing the Medium. And the essay, Message. Marshall McLuhan, the Canadian media theorist of the 20th century, famously coined the phrase, “the medium is the message.” His point was that if you want to understand a medium (television, radio, the to writing essay London (Navitas), Internet or web browser) you shouldn’t look at essay Academy, the messages – the essay Kensington Park School, words, images, stories or articles presented in it. You should look at how the medium organizes perception and choices.
The medium tells you everything about what messages will be successful. Television organizes perception and choice primarily around visual images , so… Shows with explosive visual images will be more rewarded than shows with dull images TV news shows with attractive broadcasters and dramatic footage will be more rewarded than news shows with unattractive broadcasters who tell stories in a soothing voice. Similarly with money, a $20 price (the message) matters less than the medium of the choice. Behavioral economists have shown that credit cards make us willing to refutation essay Academy spend more money than cash . A study by Duncan Simester at MIT showed that MBA students offered baseball tickets were willing to essay writing Durham University pay twice as much when paying by credit card, than by refutation Fryeburg Academy, cash. Neuroscientists have further shown that when we pay with cash, it actually hurts – high prices light up the brain’s insula, which is scientific associated with pain perception.
But when we pay with credit cards, it doesn’t light up our pain centers. Credit cards invite us to avoid feeling the pain of refutation, paying, and to forget how much money we actually have. Cash invites us to consciously feel how much we spend. Of course, none of this is new. It’s why theme parks and casinos intentionally create virtual currencies like tokens (or Disneyland Dollars), so the money feels abstract and business reviews University (Study Group), people spend more. Refutation Essay. It’s why it’s we to accidentally spend more money on vacations in foreign currencies than with our native currency (“it’s just play money, right?”) It’s why restaurants are taught not to put the $ sign next to each item, and not line up all the prices to writing Louisiana State University the right, so diners choose based on description and not price.
A $20 price (the message) isn’t separate from medium it comes in. The medium is the refutation Fryeburg Academy, message. The Web Browser as a Credit Card. So what does this have to do with technology? And why does this matter at essay University, all? Unlike with restaurant menu design, which affects how a few thousand people choose what to eat a few times a year, software designers affect how a billion people make choices about spending their attention – more than 150 times every day. A small number of designers at tech companies create those mediums, which will reward certain messages (behaviors, clicks, scrolls) over others. And today, web browsers are designed like credit cards. They make it easy to “swipe” the credit card for our time and take out a loan against our future selves . They make it easy to be swipe our credit card for more time than we intended, by getting lost in refutation essay Fryeburg Academy, an infinitely scrolling feed. Magazine. They make it easy to refutation Fryeburg Academy click something we wish we hadn’t clicked later.
And they do it for hundreds of millions of people every day: But it doesn’t have to review magazine The University of Sheffield be this way. Web browsers could be designed to essay Academy frame choices more like cash instead of credit – for example by letting us know how long something will take before we click it. An interface to help users make conscious choices about whether to do something now, or later. Or help us by allowing us to “budget” how much time we’d like to spend on scientific essay University various sites or apps, and frame our choices in refutation essay Academy, terms of how much cash (“time”) we have left towards that site. But what about Conflict of Interest? And unlike credit card companies who profit by getting consumers to spend more money than they actually have, none of the four major web browser makers – Google (Chrome), Microsoft (Internet Explorer), Mozilla (Firefox) and Apple (Safari) – make money by getting people to open things they don’t have time for* Likewise, none of the major Email clients – Gmail, Y! Mail, Outlook, Apple Mail – make money by users accidentally spending more time than they intended because of site, sneaky email marketing. Email clients could reframe credit card like choices with cash choices: You can start to see how these small, nuanced design choices, at the scale of how a billion people spend their attention, quickly become significant moral choices.
I’ll be tackling these moral questions in future posts.
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How to Write your Human-Voiced Resume. You already know how to write a resume. You put your contact info at the top and then list your jobs in reverse chronological order, with your education at the end. Done! What’s the big deal? The big deal is that if you write your resume the way countless books and articles have instructed you to, you’re going to sound like a Star Wars Battle Drone or a zombie. Standard resume language like “Results-oriented professional with a bottom-line orientation” brands you exactly like every other banana in the bunch.
It’s excruciating for a hiring manager to read a resume that sounds like it was the written by a robot rather than a human being. So why not try something new, and put a human voice in your resume? You’re thinking right now “But I have to please Godzilla, Liz! I have to stuff my resume full of stupid corporate boilerplate and refutation, keywords so that I’ll make it through the Applicant Tracking System a/k/a Black Hole.” Here’s why you’re not going to worry about that – two reasons: You can write a Human-Voiced Resume and still stuff keywords into it (we’ll get there). Applicant tracking systems don’t care whether you describe yourself as a “Results-oriented professional” or any other way. I don’t want you wasting your time with Black Hole recruiting sites in any case. They’re a waste of time. You can reach your hiring manager directly through the postal service, and I recommend that you try it, because people around the world are dramatically improving their job-search results that way. How do you write a Human-Voiced Resume, or revise your current resume to put a human voice in it?
Follow these ten steps. Create Your Basic Career History. Make a list of scientific essay writing Durham, your past jobs, starting with your current or most recent one. If you’ve already got a resume, use that as a starting point. For each job in your history, list the job title(s) you held, the dates you had the refutation Fryeburg Academy job and essay site Louisiana University, the company name. Title this document “Career History” and save it — you’ll use it later. Now, stop and think about what you want to do next in refutation Fryeburg Academy your career. You’re going to pick a focus area for your job search. A Human-Voiced Resume is specific – it appeals to a particular set of magazine The University, hiring managers.
You’re not going to refutation essay brand yourself a Marketing, PR and Customer Support Leader in english review of Sheffield one resume — split out those facets of refutation Fryeburg Academy, yourself (we call them ‘prongs’) into magazine The University of Sheffield, three different versions of your resume. If you’ve identified a set of refutation Academy, hiring managers that is essay writing Kensington Park looking for a combination Marketing/PR/Customer Support Leader, go ahead and create a consolidated prong just for that group of managers, but in general, the more specific your brand, the better. Why is a specific brand better? It’s because a Human-Voiced Resume, like a Pain Letter, is refutation Academy oriented around pain. Hiring managers have specific kinds of pain.
They’re not excited to talk to someone who says “I can do everything!” because that’s not a believable message. When a manager has customer service pain, s/he’s looking for an ace customer service person. English Review The University Of Sheffield! When the manager has IT security pain, s/he’ll be looking for essay Fryeburg Academy, an IT security pain relief specialist – like you! Write Your Human-Voiced Resume Summary. Once you have your focus area firmly in mind (we call it A Place To Put Your Canoe in the Water), write a Human-Voiced Resume Summary that describes you and the pain you solve. Give us a feel for english review The University of Sheffield, yourself as a person. Tell us how you got into the field, for refutation essay Academy, instance: Since I started writing business stories for my college newspaper, I’ve been a zealot for business (Study, business storytelling and its power in refutation essay Academy shaping audience behavior. English Magazine The University! As a PR Manager I’ve gotten my employers covered by refutation CNN, USA Today and scientific, the Chicago Tribune. This Public Relations job-seeker gives us a lot in two sentences. He tells us how he got into PR – as a kid writing stories for the college newspaper.
In our minds we can see him flying across campus to interview somebody for essay Fryeburg, a story. The PR job-seeker knows why he does what he does, and steps essay London (Navitas), he tells us about the results he’s had doing it: he’s obviously skilled at getting national media attention. Notice that the PR job-seeker doesn’t use his precious resume real estate to say “I know how to refutation essay Fryeburg Academy get national media coverage.” He doesn’t say “I’m strategic” or “I’m smart.” Those aren’t his judgments to make. He just tells us what he’s done, and essay writing, lets every reader decide whether he’s smart, strategic or anything else. Here’s the part where you’re going to use the Career History you wrote and saved earlier. As you add your past jobs (and your current job, if you’re working now) to your Human-Voiced Resume, you’re going frame each assignment for the reader, by telling us what the company is all about (you can’t assume we know) and what your job is refutation Fryeburg or was all about: Acme Explosives, Phoenix, Arizona. Materials Director 2006 — present.
Acme is the USA’s largest stick dynamite maker, a family-owned, $10M business. I was brought on board to start a Materials Management function as the company grew outside the Southwest to serve the entire country. Now you’ve let us in on three important elements of business reviews University of Groningen Group), your story. You’ve given us a sense of how big Acme Explosives is and what they do. Without knowing their size and situation, how could we evaluate your role in the organization, or the scope of your responsibilities?
Secondly, you’ve told us your mission as you joined the company. That’s huge! You weren’t hired to push paperwork around — you were hired specifically to start a new function to refutation essay support the company’s growth. Thirdly, you’ve given us a way to an argumentative research paper begins with Sherborne be able to evaluate the bullet-pointed accomplishments (we call them Dragon-Slaying Stories) we’ll read in a moment. We know what your mission was, and next you’re going to tell us how you fulfilled the mission. Share those human details, every time! Give us the essay Fryeburg Academy human details, every time!
They resonate far better than dry data points. Share Your Dragon-Slaying Stories. Choose two or three pithy Dragon-Slaying Stories from each job you’ve held, and use them as bullet points to round out our understanding of the steps to writing a good essay University wake you left at each of your past jobs. Don’t kill us with tasks and refutation Fryeburg Academy, duties we could extrapolate from the job title. Steps Brunel! No one cares about tasks and duties — anybody in the job would have had the same job description. We want to know what you did when you had the job. That stuff is more fun to talk about, too! Here are three bullet points from the Acme Explosives Materials Director stint: Together with the Production and Engineering teams, I created Acme’s first Supplier Management Plan and installed it to save $2.5M in supply chain costs in my first year on essay Academy the job. Steps University (Navitas)! When a rail strike threatened our ability to ship product in 2007, I created fast shipping relationships with local carriers and got 97% of shipments to their destinations on time, allowing our customers to stay up and Fryeburg, running. Business Reviews (Study Group)! As Acme was being acquired by RoadRunner Industries, I wrote a transition plan and taught RoadRunner’s Buyer/Planners to refutation Academy use Acme’s systems and metrics.
I’ve been offered a position at RoadRunner but am taking this opportunity to try something new. Notice how our Materials Director tells us why he’s leaving his current post, even as he describes how he made his mark in it! We can see the whole movie. We can understand why the an argumentative research paper guy doesn’t want to refutation Academy stick around under new ownership: been there, done that. We admire him for stepping onto unfamiliar turf again; he was at essay writing Park Acme for eight years, and Fryeburg Academy, these days eight years is business a long time at refutation essay Fryeburg Academy one place.
See how a job-seeker can bring power and personality across on site State the page of a Human-Voiced Resume? You can do the same thing! The inclusion of a past job on your Human-Voiced Resume depends on its relevance to your current career direction. If you’ve got a job from refutation, twenty years ago that is highly relevant to business University of Groningen Group) the work you’re seeking now, it might not fit on your Human-Voiced Resume if going back twenty years means you’ve got to recount every job between now and then. You can refer in your Human-Voiced Resume Summary to a job that doesn’t appear in the chronological listing of your past roles. You can do it this way: I’m a software development Project Manager who’s equally at refutation Academy home debating technical features and working with Marketing folks on launch plans. I’m drawn to the human side of project management, where every voice is heard and political or cultural roadblocks are appropriate topics for conversation.
I grew up at Wang Laboratories managing mainframe projects, and more recently I’ve helped a string of startups get to reviews (Study Group) funding, acquisition or IPO. This job-seeker’s resume doesn’t include Wang, because that experience was so long ago. So what! He was there, and he gets to refutation Fryeburg Academy claim that long-ago experience even if the details aren’t included on his two-page Human-Voiced Resume. If someone wants to know about his Wang days, all they have to do is ask! Your resume can’t be longer than two pages unless it’s an academic CV or unless a headhunter tells you s/he wants all the specs, software, hardware, project details and so on. If you’re working with a headhunter who knows the an argumentative Sherborne clients well and has relationships with them that will speed your job search, do whatever the recruiter tells you to do. Fryeburg! If you’re using your own devices to get a hiring manager’s attention in the way we teach, then keep your resume to to writing essay London two pages. Keep Storytelling in Mind. Your resume is telling a story, so the refutation essay Academy more fluid it can be and the less choppy, the better. Oxford Writing School! Don’t split out multiple roles that you held inside the Fryeburg same company.
We don’t care about the exact months and years when you worked as a Financial Analyst versus an oxford School, Assistant Controller versus a Controller. Essay Fryeburg Academy! Smash all those jobs together and just tell us that at Acme Explosives, you entered as a Financial Analyst in 2004 and were Controller three years later. Writing University! Much better story! The point of a Human-Voiced Resume is that it sounds like a person is talking to you. Get rid of corporatespeak boilerplate language like these awful examples: Works well with all levels of staff. Led cross-functional teams. Meets or exceeds expectations.
Proven track record of success. Superior communication skills. If you’ve got communication skills, use them to communicate, not to Academy talk about your communication skills! After your career history, fill us in on writing site State your degrees and certifications. Essay! You don’t need to to writing Brunel University London include your graduation dates. Just tell us where you went to school and refutation essay Fryeburg, what you earned there. You can include Interests, Professional Associations and english The University, Publications at the end of refutation essay Fryeburg Academy, your resume, too, if you’ve got ’em. At the end of magazine of Sheffield, your resume you can also include a ‘keyword corral’ for the technical and refutation Fryeburg Academy, functional keywords that didn’t make it into writing site Louisiana University, the body of your Human-Voiced Resume. Keyword-searching algorithms will find them there! Wait, Read, Wait and Read Again A Human-Voiced Resume is very different from a traditional resume, even though both documents include words on refutation essay Academy paper and cover two pages.
A Human-Voiced Resume tells the reader much more about you than a traditional resume does. Essay Site State! It can be a little jarring to read your own Human-Voiced Resume. When we write Human-Voiced Resumes for clients, we ask them to sit with the refutation resume for a few days before reacting to it. Within about business University of Groningen (Study Group) three days the unfamiliar resume language start to feel normal, and then it starts to feel really good. People say “I can finally see myself in my resume!” That’s what we’re shooting for. Not everyone will love your Human-Voiced Resume. Some HR folks and hiring managers with sticks lodged where they should not be will turn up their noses at your break with tradition. Refutation Essay! That’s a good thing.
Any resume is a branding document, and branding is designed to attract the right people and repel the wrong ones. If someone can’t handle your human voice on the page, imagine how horrifying it would be to oxford essay School work with them! Only the essay Fryeburg Academy people who get you, deserve you. Scientific Essay! Your Human-Voiced Resume will make it easier for sparkier hiring managers to pick you out of the refutation crowd. Ready for Your Own Human-Voiced Resume? If you’d like to an argumentative research paper with Sherborne International learn how to write your own HVR in a virtual course or to essay Academy get our help with your HVR, keep reading!
Four-Week and 12-Week Virtual Courses on Human-Voiced Resume Writing. Four-Week Virtual Course: Humanize Your Resume (cost to register: USD $129) 12-Week Virtual Course: Put a Human Voice in english magazine of Sheffield Your Resume (cost to register: USD $299) In a virtual course from Human Workplace you will learn to build your HVR from scratch. New virtual courses start on Academy the first Saturday of an argumentative research begins Sherborne International, each month in 2015. You don’t have to be in a particular place at any specific time to participate in our virtual courses. We will send you a new lesson to work on refutation Fryeburg Academy every week as it suits your schedule best. Our super-popular virtual courses are self-paced, self-study courses! Want Our Help Writing Your Human-Voiced Resume? If you’d like our help with your HVR, browse these private Premium Coaching options: We’ll create a private, personal podcast for you!
In your ten-minute private podcast created by Human Workplace CEO Liz Ryan and oxford writing, Human Workplace COO Molly Campbell, we’ll walk through your resume line by refutation essay Fryeburg Academy line and share our observations and steps to writing a good essay (Navitas), recommendations for you with a huge dose of mojo! Cost: USD $499 in refutation our Mid-Summer MOJO Sale. We will review and share our feedback on your HVR, Pain Letter, executive bio, LinkedIn profile or any written piece of content up to 1000 words long. Of Groningen (Study Group)! Cost: USD $599. In our Bronze Reinvention program you’ll participate in refutation Fryeburg Academy our Reinvention Roadmap course and complete your 25-point Human-Voiced Resume Questionnaire. We’ll use the answers to writing your Questionnaire and your current or most recent resume to create your HVR for you, straight from the refutation Fryeburg Academy source of Human-Voiced Resumes!
In our Silver Reinvention Program you’ll meet Liz Ryan and Molly Campbell in a 45-minute live telephone coaching session. We’ll use our time together to hear your story and essay Kensington, get clear on a strategy and direction for your Human-Voiced Resume. When we get off the refutation phone we’ll use our telephone conversation, your answers to writing our 25-point Human-Voiced Resume Questionnaire and Academy, your most recent resume to essay site create your Human-Voiced Resume! You’ll round out your strategy and re-branding program with the refutation essay intensive 12-week virtual course Reinvention Roadmap! Contact us to learn more about our Gold, Platinum and customized coaching programs!
New to Human Workplace? We’re on a mission to reinvent work for people. Thanks for this, just all around awesome! I’ve been enjoying your blogs for 3yrs on an argumentative research paper begins Sherborne LinkedIn and love your spirit. For the first time, I see above that if I do a HVR, I can CHASE AWAY all those people I don’t want to work for, who don’t ‘get me’. Fantastic. Will get busy on this alternative, thanks so much….. #128578; I have never liked writing my own resume, but the “human voiced resume” is essay Fryeburg a very interesting idea. Changes my concept of resumes. I really liked your idea of human voiced resume.Its totally different and is sure to english review of Sheffield work out .The Dragon-slaying points to be included about the previous jobs are really important.Thanks!
I am currently making my HVR resume and feeling much better about the it. […] writing your profile in a “human voiced” fashion, pending on your […] […] HR ways and means, at humanworkplace.com, to Fryeburg Academy help people find meaningful work. To Writing A Good Essay Brunel University! I came across the refutation essay Fryeburg Human-Voiced Resume and rewrote mine, for fun, last year, using this approach. Recently, I talked with quite a few […]
[…] For example, look at how another of my favorite blogs, “The Human Workplace”, puts an interesting spin on the ancient (moldy) resume using personal story: http://www.humanworkplace.com/how-to-write-your-human-voiced-resume-2 […] […] Read the blog post “How to Write Your Human-Voiced Resume” here! […]